In fact, I’m absolutely sure that he got the results he shows with the post template he used. Now, let’s be clear: I am not doubting his claims. In fact, he followed it up with a blog post showing how he got 55,000+ unique page views from a single post by using one of his templates. The WORST of the content marketing courses will just hand you a template and say, “Go get ’em!” In fact, I got an email sales sequence in my inbox just last week from a pretty famous and successful online marketing guru who is selling a package of seven blog post templates for $7 right now and promising huge results. But HOW exactly do we do that? You don’t need a template.
We all understand why we should be creating epic content (I hope). I’ve spent hundreds of hours and thousands of dollars taking many of the web’s top marketing courses from some of the biggest names in the field including Copyblogger, Derek Halpern, Marie Forleo, Ash Ambirge, Jon Morrow, and others - and while I have definitely learned important tools and theories from each of them, the one thing I found was seriously lacking was in the HOW department. Those are helpful.īut how do you actually write something like that?Īnd that’s where I think most definitions start to break down.Īs you might know, I’m a huge proponent of continuing my own education in my field. And a lot of less altruistic experts would define it as something that goes viral and attracts a huge amount of traffic or attention.We marketers need to positively affect them, engage them, and do whatever we must to help stay involved in their lives and their conversations.” Joe Pulizzi, author of Epic Content Marketing says “ the goal with content is to “move” the customer in some way.Demian Farnworth of Copybloger says that it’s content that will help you crush your competition.The first place I heard the term was from Corbett Barr, who says “write epic sh*t,” which he says is to “ Write things that make people think.(It’s a little like the Supreme Court’s definition of porn: “I know it when I see it.”) Many experts will define it many different ways: This is a pretty big question, and it has no clear dictionary definition.
Sounds epic meaning free#
You can grab it from our free resource library - click here to join. If you’re interested, I’ve distilled this into a simple, one-page Epic Content Checklist.
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